Ever heard a marketer say something like, “integrated clickbate funnel synergies”? Ever wanted to punch that marketer in the face? We’re with you, and we know that when it comes to DSPs (hold your fire) the jargon begins to sound like the parents from Peanuts. But after translating our most punchable marketer’s article about DSPs, there actually happens to be a lot of rich information. It turns out a business to business approach to your programmatic advertising could garner way more leads than your typical approach. Take a look at our latest edition of If Necessary, Use Words to learn more. You might just learn a thing or two about the scalability of lean Gen Y content shoptimization too.