There are iconic partnerships like Lennon and McCartney, Laurel and Hardy, and Ben and Jerry, but where they all lack, Wendy’s makes up for it in their latest head-bopping, gut-busting, soft-serving partnership.
Wendy’s and T-Pain, sorry, *adjusts glasses* “Fros-T Pain”, released a new tune, “Buy U a Frosty” remixed from the 2007 smash hit, “Buy U a Drank”. (Suppose they don’t give out Grammys for grammar.)
Wendy’s believes this pop-culture nostalgia will resonate with consumers, coming fresh off the heels of other brands that have also had famous musicians re-record their songs for product jingles. (Like Sir-Mix-A-Lot and Chex-Mix’s “Bagel Is Back”—hey, they aren’t all winners.)
A stunt like this from Wendy’s somehow feels on brand considering their push to engage with younger audiences through a more sarcastic and sometimes combative tone in their ads and social channels.
But I suppose we’ll see how effective a heavily auto-tuned music video set in a Wendy’s nightclub about strawberry soft serve is.
