Our Thoughts

We are strategic thought-leaders passionate about creative approaches to marketing and business growth. We continuously stay connected and share our thoughts for inspiration.

What’s Ad is New Again

Many big brands are going green, but rarely does one reduce, reuse, and recycle their own advertisements. Mars Inc., the parent company of M&M’s® and

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Duped by Snoop

After a slow buildup, Snoop Dogg sure pulled a fast one on us—even without the use of smoke or mirrors.   Earlier this month, the

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Hushing the Crunching

In the thick of an online multiplayer battle, apparently the only sound worse than “Game Over” is the chomping of chips. The triangular treat manufacturer,

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That Tweet Will Cost Ya

Evidently, the term “Penny for Your Thoughts” doesn’t sit quite right with Elon Musk.   X, formally known as Twitter, is introducing a new subscription

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This is an M&M-ergency

The only thing scarier than ghouls on Halloween are angry trick-or-treaters plotting revenge for when you inevitably come up empty when handing out candy. If

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Word Up to Merriam-Webster

The English language has never been healthier, and spelling bees have never been hipper— “Your word is ‘bussin’.” Last month, one of the best-selling books

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A Swift Marketing Play

It turns out all you need is a visit from pop star sensation Taylor Swift to boost marketing metrics beyond your wildest dreams (ah-ah, ha)!

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