Our Thoughts

It’s All in Your Head

The Brilliant Psychology of Challenger Brands You’re a Coca-Cola big wig. You step off your coke-red jet, replete with a 4,000pt logo that raps

Flexitarians – Bringing a Whole New Meaning to ‘Eat Your Fruits and Veggies’

You’ve likely been exposed (or are one) to vegetarians, vegans, or pescatarians. But, have you heard about flexitarians? It’s a diet that’s been around

A Tale of Two Logos

Identifying marks, logos, and icons are all crucial elements to a brand’s identity. They are the main image that separates the brand from any

I Just Want 5 Stars!

Warren Buffett once said it takes 20 years to build a reputation and five minutes to ruin it. While it’s a phrase you’ve surely

Real Brands in a Fake World

Our clients sometimes ask us if advertising is really like the show “Mad Men.” Like many things, the shows highlights some realities with a

The Craft Beer Industry Isn’t Dying After All

Is there anything better than an icy cold beer on a hot summer night? We can think of maybe one thing: an icy cold

Is “Brandfluence™” Right for You?

Are you experiencing low sales volume? Does “the other guy” seem to consistently outperform you? Do people forget your name the moment you leave

How to Use Milestone Marketing in 2020 — And Beyond!

How old will your company be in 2020? How about 2021? People celebrate “milestone” birthdays, like 30, 40, and 50, and we think it’s

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