Marketing Minutes

Boba Tea Goes Boba-Less

With the advent of global tapioca-ball supply-chain hiccups, boba tea companies are struggling to rebrand. Chewy Boba Company might now become Company, Daboba might turn into Da, and Bubbly Boba is now Screwed. What’s the cause of this you ask? Don’t even make us say it… (It’s the Vid). Supply chains are still handicapped by the pandemic’s influx of demand and it’s not just affecting things we need, like semiconductor chips, but things we WANT, like boba tea. Many of these shops have already run themselves dry of tapioca balls. Others will likely run out within weeks, making the term tapioca ‘pearls’ more fitting than ever.
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