Case Study - DRIVING ENGAGING SOCIAL

Social media takeover increased engagements and lowered CPM.

The Challenge

Social media management was previously handled in-house through the restaurant corporate office. The client felt they lacked a comprehensive strategy for the brand on social media, and it was difficult for the team to manage content creation, photography, and execution with their current team and level of expertise.

The Solution

Marbury Creative Group used our Socialfluence^TM process to develop a distinctive social media strategy with engaging content and photography. Utilizing timely and relevant content themes and enticing photography shot on-site each month, Marbury developed a comprehensive strategy that included paid media to reach new followers and customers.

Included a paid strategy that aligned with organic content to save cost
and increased efficiencies
Created engaging content of authentic and enticing food with photos and videos on a quarterly basis

The Results

124%

Increase in Engagements

60%

Reduction Per Impression,
Lower CPM

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I have no idea why we took so long to have Marbury drive the strategy and execution for social. I laugh reading the content and don’t think we could have developed content like that internally.

HEAD OF MARKETING

Social media takeover increased engagements and lowered CPM.

The Challenge

The Solution

The Results

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