Case Study - SEE HOW TO INCREASE CONVERSIONS

Direct-to-Patient digital brand awareness campaign drives website traffic and conversions.

The Challenge

ILUVIEN is an established treatment for diabetic macular edema (DME) with comprehensive research and patient case studies showing its durability for treatment. DME Patients were not aware of this more durable treatment option or asking physicians about the treatment.

The Solution

Marbury Creative Group developed an unique creative approach and integrated multi-channel digital media campaign. Our strategy focused on targeting and reaching patients with DME and specialized healthcare providers in ILUVIEN priority markets.

Campaign ran for 9 months from January – September

Hyper-targeted to include patients with DME diagnosis

Included advanced TV, display, social, SEM, and static Interstitial tactics to reach potential patients in multiple stages of the treatment journey

Established campaign journey tracking through each phase of the funnel

The Results

60,361,796

Impressions to target market

270%

Increase in new users

4,433

Conversions on website

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Prior to partnering with Marbury Creative, we were not able to get in front of physicians to the scale we needed. Marbury recommended a bold digital campaign. It was very targeted and delivered our message to decision makers.

VP OF MARKETING

Direct-to-Patient digital brand awareness campaign drives website traffic and conversions.

The Challenge

The Solution

The Results

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