Case Study

Increasing Capacity

Digital Campaign for restaurants drives over 1,500 potential reservations.

The Challenge

The Lodge at Gulf State Park, a Hilton Hotel, is a unique destination on
the Alabama Gulf Coast. The hotel includes two upscale restaurants
on-site that had capacity to serve more guests and increase reservations.

The Solution

Marbury Creative Group launched a digital campaign with a series of ads to on-site hotel guests, Gulf Coast residents and condo renters. The ads led to individual restaurant pages on The Lodge at Gulf State Park website where users were then directed to “book a reservation.”