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Case Study - INCREASING CAPACITY
The Lodge at Gulf State Park, a Hilton Hotel, is a unique destination on
the Alabama Gulf Coast. The hotel includes two upscale restaurants
on-site that had capacity to serve more guests and increase reservations.
Marbury Creative Group launched a digital campaign with a series of ads to on-site hotel guests, Gulf Coast residents and condo renters. The ads led to individual restaurant pages on The Lodge at Gulf State Park website where users were then directed to “book a reservation.”
3,594,802
Impressions
21,084
Landing Page Views
1,704
Direct Conversions
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