Case Study

Increasing Capacity

Digital Campaign for restaurants drives over 1,500 potential reservations.

lodge logo

The Challenge

The Lodge at Gulf State Park, a Hilton Hotel, is a unique destination on
the Alabama Gulf Coast. The hotel includes two upscale restaurants
on-site that had capacity to serve more guests and increase reservations.

The Solution

Marbury Creative Group launched a digital campaign with a series of ads to on-site hotel guests, Gulf Coast residents and condo renters. The ads led to individual restaurant pages on The Lodge at Gulf State Park website where users were then directed to “book a reservation.”

  • Included display, SEM, and social paid tactics
  • Ads could easily be rotated based on seasonality or menu adjustments
  • Campaign ran for 4 months: May – August

The Results

impressions lodge

3,594,802

Impressions

landing page

21,084

Landing Page Views

reservation

1,704

Direct Conversions

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We expected the ROI from this digital campaign, but we certainly didn’t expect this many reservations.
REGIONAL DIRECTOR
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