Spice World has been well-known for its “little blue jar”of garlic for decades, but lacked awareness as the brand, “Spice World”, offering multiple products in the produce aisle.
Marbury Creative Group developed a unique creative approach with an integrated media plan. Our strategy focused on developing creative that could be easily and quickly adjusted with seasonality and changes in product and usage focus, driving efficient non-working spend. The multi-channel digital campaign allowed Spice World to build awareness with their target audience and ultimately drive in-store and E-commerce sales.
to Target Market
Increase in New Website Traffic