Case Study

Increasing Conversions

Direct-to-Consumer digital brand awareness campaign ultimately drives sales.

The Challenge

Spice World has been well-known for its “little blue jar”of garlic for decades, but lacked awareness as the brand, “Spice World”, offering multiple products in the produce aisle.

The Solution

Marbury Creative Group developed a unique creative approach with an integrated media plan. Our strategy focused on developing creative that could be easily and quickly adjusted with seasonality and changes in product and usage focus, driving efficient non-working spend. The multi-channel digital campaign allowed Spice World to build awareness with their target audience and ultimately drive in-store and E-commerce sales.

Included display, social, Pinterest, TikTok and YouTube tactics to engage with potential consumers, while introducing new recipe inspiration
Established campaign journey tracking through each phase of the funnel from media tactics to website actions
Utilized re-targeting to stay in front of website users and drive traffic and sales to E-commerce

The Results

50M+

Impressions

to Target Market

56%

Increase in New Website Traffic

121%

Increase in
E-com Sales

Slide

We anticipated an in-store bump in sales, but the increase in E-com was an amazing benefit of the campaign. We are seeing an increase in return purchasers as well!

VP OF MARKETING

Increasing Conversions

Direct-to-Consumer digital brand awareness campaign ultimately drives sales.

The Challenge

The Solution

The Results

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