Marketing Minutes

Deepfakes That Don’t Look It

Deepfakes are nothing new, but they’re becoming more and more convincing every day. They’ve come so far that there’s even a TikTok account dedicated entirely to Tom Cruise deepfakes! While most of us don’t mind looking at Tom Cruise fake or not, many of them are even better than CGI footage. As deepfakes continue to circulate the internet, it’s becoming more of an issue as people try to distinguish the fake ones from the real ones. In case you don’t believe us, here are few deepfake examples that show how good they really are. Tech has been working on software to help deepfake investigations for a while, but Facebook announced last week a new method to not only reverse-engineer deepfakes, but also track where they came from.

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Marbury Creative Group is joining forces with Luckie & Company, one of the top privately held marketing firms in the Southeast. Clients will continue to work with the team you’ve grown to know and love, but now we have access to specialized services for your benefit.

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