Marbury Creative Group
Candy Marketing Minute

Dentists Are Safe… For Now

Ah, Halloween, the season for ghosts, scary movies, and egging my dentist for giving out celery sticks… again. Halloween must be a dentist’s worst nightmare, or at least that’s what the folks at Airheads believe. This year they’ve distributed thousands of Airheads Candy Flavored Dental Floss to dentists across the nation; a product determined to make dentists’ houses a little more popular and a little less eggy. The concept aims to bridge the age-old holiday tension between candy cavities and dental duty, while ultimately making the Airheads brand stick out in the pillow cases of trick-or-treaters. The question still remains: Is the floss a treat? Or a trick to get us in the dental hot seat. Either way, I’m sure my gums will bleed.

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