Pandora (the one with the shiny jewelry, not the one with the ridiculously loud ads) is switching from earth-grown diamonds to lab-grown diamonds. Though they claim the look will be identical, the cost will be 1/3 of what common diamond practices demand, and much more responsibly sourced. In a world where Millennials and Gen-Zers forego the traditional wedding band for cheaper, more sustainable metal or wood alternatives; this change will likely keep Pandora afloat, and make them one of the only options for sustainably sourced diamonds.
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