Ketchup Marketing Minute

From Stain To Statement

At long last, we finally have an ad campaign targeted at chic condiment connoisseurs! The ketchup experts at Heinz are quite literally leaving their mark on thrifted clothes with their new Vintage Drip collection. This partnership with the online resale platform threadUP includes 157 items of ketchup stained clothing positioning the inevitable red mark as an iconic brand symbol. Heinz is also leaning into the eco-consciousness of Gen Z by using secondhand clothing and donating 100% of the proceeds to Rise Against Hunger. Talk about su-stain-ability! (I just had to). Personally, I’m all for a ketchup stained fashion fad. It’s going to save me A LOT of laundry detergent.

Hey There!
  • We hope you’re finding everything you are looking for — but don’t hesitate to let us know if you have any questions!