Georgia Banking Company approached us with creating a full brand awareness media campaign. So, how do you gain someone’s INTEREST in a bank?
With six produced commercials featuring an excitable, witty brand character named Joyce, of course! GBC’s mission to be “The Bank of Choice,” along with the approachability of their CEO and “face of the bank,” Bartow Morgan, was the perfect platform to have Joyce play off of as she runs into and interacts with Bartow all over the community, from a local brewery to the grocery store. After only a month and one live ad, we can confidently say our creative is resonating with returns like these.
Cashing In on Metrics
BY THE NUMBERS
impressions in 1 month
average search ctr
ads that are cash
That’s right, all this buzz was only from the intro, and we still have five more to go—talk about an investment!