Ghost kitchens are popping up more and more as mobile food delivery becomes increasingly popular. No, we aren’t talking about the kind investigated by a talking dog, but rather delivery-only restaurants with spot on digital branding. Without a physical storefront, these virtual restaurants need to rely on digital real estate to stand out. Ghost kitchen owners invest in eye-catching websites, advertisements, and packaging to add identity to their otherwise ordinary food. Or you could just be a famous celebrity and decide it’s time to start selling chicken wings.
Looking at you DJ Khaled.