Cheese Marketing Minute

Hot New Singles in Your Area

When you’ve been single for so long, you might decide to shake things up with a fresh hairstyle, a new hobby, or—in the case of Kraft Heinz—a complete transformation of your cheesy self.


For the first time in five years, Kraft Singles has rebranded with a new sleek look and packaging to keep their delectable squares top of mind for consumers. A thicker, slightly textured wrapper aims to combat their top consumer complaint of individual slices being hard to open—thank goodness, it’s like sandwich surgery.


More notably, their non-perishable line of products saw double-digit growth during the pandemic, so this refresh is coming at a critical time to help maintain that momentum as inflation rises. In fact, Kraft Singles are just 1 of 18 other Kraft Heinz brands that have gone through design modifications, following the likes of Kraft Mac & Cheese.


With so many cheesy changes, it seems there really is something to say about looking sharp!

Breaking News

Marbury Creative Group is joining forces with Luckie & Company, one of the top privately held marketing firms in the Southeast. Clients will continue to work with the team you’ve grown to know and love, but now we have access to specialized services for your benefit.

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