Marketing Minutes

Liar Liar Followers For Hire

Fake followers are no longer a middle schooler’s attempt to one-up their friends on social media. In the world of wannabe influencers, they’re a cheap investment that promises fake stardom, and real profit. HBO’s new documentary, Fake Famous, confirms our simulated suspicions by turning a group of low-profile social media users into bill-fanning influencers. Here’s some of the film’s recipe for fame revealed: iPhones, toilet seats, kiddy pools, and an army of follower-bots. The documentary has gained quick fame since its release… coincidence?    

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