Don’t Touch that Brand!

Seriously..don’t touch it. After refreshing their 20-year-old brand identity, the leadership of Alimera Sciences needed a strong set of rules for the global teams to follow — without quashing creativity. We collaborated with their EU team to complete the guidelines and build out a digital toolkit, providing the assets, the rationale behind the brand, and a clear linkage to the corporate values of this pharma company.

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