We were delighted to brand, concept and produce a series of 3 commercials for Alimera Sciences, a global pharmaceutical company. ILUVIEN is a durable option for patients with diabetic macular edema (DME). The ILUVIEN treatment is a microimplant designed to release a continuous, low-dose treatment to the retina for up to 36 months. This treatment is dramatically impacting longer visions for patients, and we wanted to show this emotion through all three spots.