When tradeshow veterans set their sites on helping Brick-and-Mortar retailers connect with the latest Tech start ups for an upper hand, they asked Marbury to create a strong brand and identity to tell the story. We built a rock-solid brand position and landed on “RetaiLeap” as the name of this new national tradeshow — creating a brand identity that all together speaks to “leaping ahead” of competitors through the innovation of digital technology.