Party Grandma Marketing Minutes

Retiring With The DEW

It’s spring break, so let’s bust out the swimsuits, the seltzers, and… shuffleboard? Mtn Dew’s brand of hard seltzers is celebrating their one-year anniversary with a citrusy new flavor and a chance to party with the older crowd. The “Definitely Over 21 Launch Party” invites customers to enter for a chance to win a trip to Florida and an invitation to shake it till the sun comes up with some of the Sunshine State’s hippest retirees. This sweepstakes capitalizes on the post-COVID travel rebound AND has fun addressing the confusion of customers not knowing if the seltzers contain alcohol, or not. Mtn Dew’s answer is to launch the orange-flavored seltzer at a place where they can ensure everyone is over the legal drinking age— a retirement community. The stunt seems pretty on brand considering Florida’s ties to oranges, spring break, and senior citizens…

But, we just hope the party doesn’t end around 4:30 pm.

Breaking News

Marbury Creative Group is joining forces with Luckie & Company, one of the top privately held marketing firms in the Southeast. Clients will continue to work with the team you’ve grown to know and love, but now we have access to specialized services for your benefit.

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