“Hey, look! They’re making those recipes from TikTok!”
As far as we are concerned, TikTok dances are out, and cooking tutorials are in. So, when Spice World came to us for a multi-channel media campaign, we knew we needed to flavor up TikTok feeds with deliciously easy “Hands and Pans” cooking tutorial videos. Not only do they make your mouth water, but they also make for some unique and effective ads!
Some Flavorful Findings
The videos were also featured as a main course on TikTok’s Creative Market as a means to inspire other brands and their ads. I guess it’s safe to say that TikTok really does have good taste!
BY THE NUMBERS
AND MORE TO COME
Grab yourself some silverware and feast your eyes on these videos!