Giving a City Brand New Life.

The City of Lawrenceville, GA is experiencing phenomenal growth, and in the process has “outgrown” their brand. The things they stood for 10, or even 5 years ago have shifted as the community has changed, and the brand positioning needed to catch up. We’re not talking about the City’s logo or identity — this is more about their positioning around the new venues they have added, the growth of businesses, and the increasing diversity of their residents. The outcome was a set of Unique Selling Points summed up in a new tagline: “Come ALIVE in Lawrenceville!”  This is being incorporated into their business- and resident-facing marketing materials, and included a graphic treatment created by Art Director, Carol Armitage. The new mark is popping up all around the town, including the large construction zone banners attached to fences (hence you can see our pingpong table boundary through the banner pictured here).  If you’re looking to upgrade your brand position, give us a call to learn more about our Brandfluence process.