Rob and Grove are working on a new campaign for one of our clients — and it involves a jingle, probably one of our favorite things to do, although we don’t get to do it as much as we’d like. Did you know that through brain science MUSIC connects directly to our emotions? It has to do with our Limbic System (we don’t have time to get into that right now), so suffice it to say that a jingle is worth a thousand words when it comes to connecting with your target consumer. And we’re experts in that. “Easy science, easy sings, works for sales and purchasing…”