We’re thrilled that one of our clients is about to launch their new logo. Collaborating with them to create a brand story around their Team Model, Proprietary Quality Control Process, “No Surprises Nationwide” Guarantee, and ability to “CleanUp Across Industries,” the next logical step was to update their brand identity to match. We often design a client’s identity with a logo mark and logo type that go together — but having an icon that can stand apart from the logo gives even more flexibility. If you look closely you can see how this icon was designed to start the conversation around the unique selling propositions mentioned above — it should spark some curiosity, and then once familiar with the brand — make an instant connection at a glance. Stay tuned to see the complete brand identity and learn more about this amazing national brand.