Every ad we create is designed to drive results for the client — whether we are sending people to a website, or to an exhibit at a trade show. This ad is part of a digital campaign surrounding the upcoming Produce show, and while it is definitely simple, it tells the specific audience of retailers WHY it’s worth their time to visit Spice World at the show. Our animator and designer, Grace did a find job elevating the ads for Spice World, and the results will be forthcoming.