Last week Rob visited our client the Lodge at Gulf State Park for an actual vacation (vs. work). “It’s one thing to work on a client’s brand, and another to experience it as a consumer,” he says. “Experiencing the Lodge first-hand reminds me WHY we’re doing what we do, and how experiencing the lodge can really positively affect your mindset.” After writing this sentiment at 6:30 a.m., he shut his laptop and unplugged for the day, illustrating and living our concept of “Trading ToDos for Gulf Views.”