Well, we’re getting creative about motivating consumers to THINK AHEAD and make a Winter purchase in Summer months. Our photography team held a shoot for a new client (more to come once the campaign launches) that required an actor to be fully-dressed in winter gear on an 85 degree day in full sun in Georgia. Yes, he was hot — and the crew was as well. Shout out to Emily, Grove, Carol and Grace for doing such a cool job in these blazing conditions. Keep an eye out for the work in our portfolio.