TikTok may be better known as the Wild West of social platforms with its uniqueness and power to influence trends. TikTok has already proven to be an effective marketing tool for brands that KNOW how to use it. So… Should you use it?
The good news is our resident TikTok technicians, Marissa Rubin, Social Media Specialist, and Emily Hennessey, Account Coordinator, know a thing or two about the song and (most importantly) dance of this puzzling platform. The moral of the story is: Don’t TikTok it till you try it.