TikTok may be better known as the Wild West of social platforms with its freshness, its uniqueness, and its power to influence trends. Now, having proven to be an effective marketing tool for brands that know how to use it… how should YOU use it? The good news is our resident TikTok technicians, Marissa Ruben, Social Media Specialist, and Emily Hennessey, Account Coordinator, know a thing or two about the song and (most importantly) dance of this puzzling platform. The moral of the story is: Don’t TikTok it till you try it.
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