“Hey, look! They’re making those recipes from TikTok!”
As far as we are concerned, TikTok dances are out, and cooking tutorials are in. So, when Spice World came to us for a multi-channel media campaign, we knew we needed to flavor up TikTok feeds with deliciously easy “Hands and Pans” cooking tutorial videos. Not only do they make your mouth water, but they also make for some unique and effective ads!
Some Flavorful Findings
TikTok has quickly proven itself to be a valuable tactic ever since we launched the videos. In just two months, we’ve served over 4 million total views along with a video view rate of 90.27%.
That’s a lot of curious cooks!
The videos were also featured as a main course on TikTok’s Creative Market as a means to inspire other brands and their ads. I guess it’s safe to say that TikTok really does have good taste!
The videos were also featured as a main course on TikTok’s Creative Market as a means to inspire other brands and their ads. I guess it’s safe to say that TikTok really does have good taste!
BY THE NUMBERS
Over 4
Million Impressions
90.27%
AVERSGE VVR
4
DELICIOUS RECIPES
AND MORE TO COME
AND MORE TO COME
100'S
OF SATISFIED
STOMACHS
STOMACHS
