Branding is your company’s purposeful promise clearly articulated and differentiated so it grabs the heart and mind of your customers. Our “JOB #1” is to inspire your customers to take action because they like you, they know who you are and they believe in what you stand for.
Brandfluence™, Brand Positioning & Development
HOW DO YOU POSITION YOUR BRAND? We have a process that we’ve developed over nearly 2 decades, called Brandfluence™. It’s critical that everyone on your team is fluent in your Brand — what it stands for, and how it’s distinctive. Brandfluence™ is the way we define and differentiate your position in the market — delivering compelling and unique selling propositions, strong sales messages, tag lines, core values, the story and “elevator pitch.” A strong brand position drives consistency across all marketing tactics visually and verbally.
Creative Brand Platforms & Campaigns
We use Brand Platforms to generate great big creative ideas to best tell your brand story in an inspiring way — connecting customers to your products and services. Our creative brand platforms make it simpler to build out “supercharged ideas and content” across all marketing activities.
Logos, Visual ID, Names & Taglines
Deeply rooted in your brand essence, we design a visual identity, logo, naming and tagline that uniquely and thoughtfully connects your customers with a memorable cue that encompasses who you are and what you stand for.