Our Thoughts

It’s All in Your Head

The Brilliant Psychology of Challenger Brands You’re a Coca-Cola big wig. You step off your coke-red jet, replete with a 4,000pt logo that raps

More Reasons You Don’t Need a TikTok Account

You’ve heard a lot about Tik Tok. You’ve heard your friends or family ask if you have a Tik Tok. You’ve had marketers explain

You Should Be Investing in Podcast Advertising (2021)

Ahem ahem… just getting my podcast voice ready. As of May 2021, there are 2,000,000 podcasts, and 48 million episodes to listen to… 48 MILLION!

Using a DSP for B2B!

When learning about media lately, you may wish Google Translate had a “marketer” option. Buzz words like programmatic, DSPs, audience segmentation, artificial intelligence, predictive

Gut Health on the Rise – IBS Goes Belly Up

We all learned about biomes as kids, but now that microbiomes are a thing, we’re left wondering what the climate is like in our

2021 Trends and False Originality

This first sentence was rewritten a thousand times with an unrealistic concept of originality in mind. It failed… it turns out every single word

Meal Kits Heating Up!

One of the most interesting segments that we have seen expand over the last several years is the meal kit industry. Whether it’s delivered

The Next Phase of Telehealth

The coronavirus pandemic has caused a massive acceleration in the telecommunication practices for healthcare. As you may have read in our previous Telemedicine blog,

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