After a successful brand awareness campaign for Georgia Banking Company, the last thing we wanted was a loss of “interest” — So, we quickly expanded the creative for brand consideration in a way that made CENTS!
Building on the excitement around the quirky brand character we created, Joyce, we are leveraging her lively personality to turn her into a genuine social media influencer—for banking! The outcome was eight engaging vlogs where Joyce helped simplify banking products and services through her own humor and style all pointing back to GBC. After creating social media pages and blogs to boost Joyce’s authenticity, we were met with some exciting results as potential customers connected with her to share the joys (or as we call it, the “JOYCE”) of banking!
Taking It to the Bank
BY THE NUMBERS
Average CTR Across Platforms
We love being able to expand upon our creative concepts like this — As they say, sometimes a little change can be good.