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We are creatives at heart — but understand that a clear strategy supported by proven processes and a keen understanding of your business results in the best creative work. These three uniques are foundational in all elements of our marketing solutions, from concept and messaging, to design, development and execution. Together we will consider all the ways your business connects with customers along their path to purchase. Our goal is to Tell It Better!® — driving your customers to choose you as their preferred brand for a lifetime.
BRANDING
Over a two decade journey, we developed a unique and engaging process to get to the heart of what makes your brand unique. Brandfluence™ ensures everyone on your team, and all your customers are fluent in your Brand — what it stands for and how it’s distinctive. This is critical to attracting your target audience, growing market share and winning against competitors.
[Brandfluence™, Brand Positioning, Brand Development, Creative Brand Platforms, Campaigns, Employer Branding, Logos & Visual ID, Naming, and Taglines]
Strategy & Insights
We understand that marketing is an investment that must generate a return. Whether you need a robust marketing strategy or a digital campaign strategy, we build out tactics and tracking to clearly show your strategy is generating results. Followed by analytics and insights shown through our integrated dashboards, you can see tactical or campaign results in an instant.
[Marketing Strategy & Plans, Media Planning, Qualitative & Quantitative Research, Market & Consumer Trends, Path-to-Purchase Journey, Analytics & Insights]
DIGITAL
Prospective customers must be able to quickly find you from any device — and digital marketing tactics generate leads and ultimately entice purchase behavior. We’ll define a solid digital strategy to accomplish your goals, leveraging search engine marketing, programmatic display ads and videos, all laser targeted and measured with analytics on our digital dashboard.
[Website, E-commerce, Mobile, SEO, SEM/PPC, Analytics, Programmatic, and Streaming Audio]
SOCIAL
[Socialfluence™, Organic Social, Paid Social, Influencer Campaigns, Partnerships, Listening, Community Management, and Analytics]
EXPERIENTIAL
[In-Store, Tradeshows & Collateral, Displays, Packaging, and Augmented Reality/ Virtual Reality]
VIDEO & PHOTOGRAHY
The saying “A picture is worth a thousand words” has never been truer. Marbury Creative Group breaks through the clutter and creates emotive, memorable, and engaging visual storytelling to keep your current loyalists and future prospects inspired to choose and prefer your brand. “Tell it Better! (if necessary, use words)®.
[TV Commercials, Digital Videos, Scripts, Filming, Editing, Testimonials, Animations, and Instructional, and Product/Food Photography]
At Halyard, we truly consider Marbury Creative an extension of our marketing communications and creative team. We work with them on key brand, product and marketing initiatives because they deliver on-strategy, on-brand creative solutions that result in measurable success. We also include them in upstream activity because they offer great ideas and perspectives – for product design, human factors, positioning, interpreting insights and other inputs critical to successful new product introductions!
Pam Strickland
Global Branding & Marketing Communications Halyard Health
©2023 Marbury Creative Group, LLC
