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Marketing Minutes

Fearless Flying

I mean, when you’ve got a gig in Tokyo and your boyfriend is playing in the Super Bowl, of course you’re going to generate some

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Marketing Minutes

Ads to Cart

The price tag to advertise during the Super Bowl is insane, but that, along with the promise to deliver every product and service featured in

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Marketing Minutes

Getting Under Your Skin

As it turns out, having a brand name with a coincidental correspondence to Michael Cera isn’t all Superbad. Recently, the internet has been convinced that

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Marketing Minutes

A Slow Burn

Sometimes a pun, a celebrity, and a creative tie-in isn’t enough to turn over sales— now that’s some truly gross revenue. Last month, we talked

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Marketing Minutes

A Wheely Odd Endorser

Spokesman? Sure. Spokes-gecko? Seen it. Spokes-cart? Now, we’re rolling! The liquor brand that goes down smooth has come up strong with their first major campaign

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Marketing Minutes

A Social Media Shape-Up

Peloton’s latest social media agreement is perfect for those fitness resolutions—that is, unless you’re trying to limit time on TikTok®. The sumptuous stationary cycle brand,

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Marketing Minutes

Out of Home and This World

While some brands may choose to target Gen Z or Millennials, others are aiming for a demographic that’s a bit more…intergalactic. The marshmallow-filled treat named

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Marketing Minutes

Sweet, Sweet Victory

It’s postgame season, and while many brands are prepping with showy ads or events, our Creative Director’s favorite breakfast—Pop-Tarts® is hosting a bowl game complete

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