As AI continues to loom as a job-killing force, society seems to have a secret weapon of unmatched creativity—that just requires the slightest bit of potty training.
The kid-craveable snack brand Lunchables Dunkables® has launched a new campaign dueling artificial intelligence (AI) against the ever-evolving (oftentimes frighteningly hilarious) “Kids’ Imagination” (KI). Given the same prompt of “Imagine our Dunkables as something fantastical,” AI couldn’t come up with anything beyond odd shapes of food, while the creative minds of kids conjured up pretzel fighting ninjas, mozzarella spitting dragons, and cheese-powered efficiency reports meticulously tracking metrics to optimize productivity. Okay, fine… that one came from our analytics department.
Leave it up to the wonder of little minds to easily come up with out-of-the-box characters, settings, and narratives—the kinds of things that artificial intelligence failed to render. With AI continuing to be a major marketing buzzword, we applaud Lunchables Dunkables for putting it to the test against their target audience, creative kiddos, as a means to acknowledge and alleviate concerns regarding the technology. Perhaps some creativity can’t be replaced, like the whimsical curiosity and logic of a child.
But, to be fair, there are some who’d argue that artificial intelligence is also in its infancy.
