The price tag to advertise during the Super Bowl is insane, but that, along with the promise to deliver every product and service featured in its commercials to your doorstep—well, that’s just funny money. Cha-ching!
The Post-Puppy Bowl Football Game brought with it a slew of big swings from attention-grabbing advertisements, but the folks at Doordash® decided to throw a Hail Mary and offer a chance for someone to score it all—no seriously. As part of their “Your Door to Move” platform, the company is aiming to show off the breadth of things that they can deliver (from off-road vehicles, to 30 lbs of mayonnaise, to a literal diamond) for one lucky winner that cracks and enters the correct promotional code.
This unorthodox advertising approach definitely piqued interest among the other star-studded marketing attempts; however, it’s just a matter of time before Doordash has to pull it off. In fact, they admit they may have aimed higher than anticipated with promotions that state, “All the snacks, every automobile, a tax service, and who knows what else? We haven’t really thought this through.” Personally, we think this is a fantastic tactic to show off Doordash’s unique selling proposition; it’ll just come down to whether or not they can put their money where their mouth is.
So, Doordash, while it’s safe to say that tax service will come in handy,
please do us a favor and check in with your legal team.
