A marketing campaign is a bit like a road trip: well planned and non-stop—except we actually prefer plenty of traffic.
When we heard Budget® Car & Truck Rental wanted to drive awareness and increase rentals at their locations throughout the US, we loaded up the ole sales suburban to roll out a geo-targeted digital campaign across the country. After setting our GPS to cover twelve cities from Salt Lake City to Atlanta, we used programmatic display, Meta, and Google Ads to steer in some real results.
Location marketing can get tricky with the different demographics, but it just goes to show how you can really hit the gas with a well-traveled agency!
BY THE NUMBERS
DIFFERENT U.S. CITIES
Average CTR for Google Ads
Take the scenic route with these eye-catching ads we also helped Budget with.