Case Study - INCREASING AWARENESS

Search and social campaign generates awareness and conversions for luxury electric car rentals.

The Challenge

Budget Car & Truck Rental recently acquired a fleet of Tesla® Models 3 & Y and needed to both raise awareness of their rentable electronic vehicles and generate demand across seven US markets.

The Solution

Considering both behavioral and demographic data layers, Marbury crafted a precise audience of long- and short-term luxury electric car renters. We tested several creative and copy concepts reflecting various Tesla USPs to determine which resonated most with the audience.