Multi-channel brand awareness campaign generates brand buzz.

Georgia Banking Company Logo

The Challenge

As a newer banking brand in the Atlanta market, Georgia Banking Company (GBC) offers big bank capabilities with the personalized service of a community bank. GBC needed to raise awareness to consumer and business banking prospects in six key metro-Atlanta markets with GBC presence.

The Solution

Marbury Creative Group developed a humorous creative approach leveraging two bank spokespeople – the well-known CEO of GBC and Joyce, a vivacious customer who insists GBC is the Bank of JOYCE, a personalized spin on GBC’s actual slogan as the Bank of Choice. The campaign came to life with six versions of attention-grabbing video creative executed as a geo-targeted media campaign focused around GBC’s branches.

  • Tactics included ConnectedTV, Streaming Audio, Social Media, Paid Search, Display, and YouTube.
  • Innovative creative approach cut-through market noise to gain attention and generate buzz
  • Tailored media strategy and content for consumer and business audiences

The Results

10.4 M

Impressions within the Atlanta Market

All Media Tactics



5.1 M

Video Views


New Website Users

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The out-of-the-box creative approach created a buzz with our audience and earned us advertising accolades. Using a spokesperson allows us to continue evolving Joyce for future campaigns and tactics. The possibilities are limitless.

Take a closer look at the digital campaign

Breaking News

Marbury Creative Group is joining forces with Luckie & Company, one of the top privately held marketing firms in the Southeast. Clients will continue to work with the team you’ve grown to know and love, but now we have access to specialized services for your benefit.

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