Case Study - GENERATING AWARENESS
As a newer banking brand in the Atlanta market, Georgia Banking Company (GBC) offers big bank capabilities with the personalized service of a community bank. GBC needed to raise awareness to consumer and business banking prospects in six key metro-Atlanta markets with GBC presence.
Marbury Creative Group developed a humorous creative approach leveraging two bank spokespeople – the well-known CEO of GBC and Joyce, a vivacious customer who insists GBC is the Bank of JOYCE, a personalized spin on GBC’s actual slogan as the Bank of Choice. The campaign came to life with six versions of attention-grabbing video creative executed as a geo-targeted media campaign focused around GBC’s branches.
10.4 M
Impressions within the Atlanta Market
All Media Tactics
EXCEEDED
Benchmarks
5.1 M
Video Views
21,000
New Website Users
©2024 Marbury Creative Group, LLC
Marbury Creative Group is joining forces with Luckie & Company, one of the top privately held marketing firms in the Southeast. Clients will continue to work with the team you’ve grown to know and love, but now we have access to specialized services for your benefit.