Case Study - GENERATING AWARENESS

Multi-channel brand awareness campaign generates brand buzz.

The Challenge

As a newer banking brand in the Atlanta market, Georgia Banking Company (GBC) offers big bank capabilities with the personalized service of a community bank. GBC needed to raise awareness to consumer and business banking prospects in six key metro-Atlanta markets with GBC presence.

The Solution

Marbury Creative Group developed a humorous creative approach leveraging two bank spokespeople – the well-known CEO of GBC and Joyce, a vivacious customer who insists GBC is the Bank of JOYCE, a personalized spin on GBC’s actual slogan as the Bank of Choice. The campaign came to life with six versions of attention-grabbing video creative executed as a geo-targeted media campaign focused around GBC’s branches.

Tactics included ConnectedTV, Streaming Audio, Social Media, Paid Search, Display, and YouTube.
Innovative creative approach cut-through market noise to gain attention and generate buzz
Tailored media strategy and content for consumer and business audiences

The Results

10.4 M

Impressions within the Atlanta Market

All Media Tactics

EXCEEDED

Benchmarks

5.1 M

Video Views

21,000

New Website Users

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The out-of-the-box creative approach created a buzz with our audience and earned us advertising accolades. Using a spokesperson allows us to continue evolving Joyce for future campaigns and tactics. The possibilities are limitless.

DIRECTOR OF MARKETING

Multi-channel brand awareness campaign generates brand buzz.

The Challenge

The Solution

The Results

Take a closer look at the digital campaign

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