Case Study

From empty rooms to volume booms

Multi-channel campaign drives increase in patient volume and ER reservations.

The Challenge

WellStar North Fulton Hospital was experiencing an overall loss in ER patient volume. They launched a new reservations system enabling patients to instantly make an ER appointment and wait at home with non-life threatening emergencies. This new reservation system could directly help increase patient volume, but there was a lack of awareness.

The Solution

We used a light-hearted approach to communicate the wide variety of ailments that could send a person to the ER. Using bold brand colors and iconography, the campaign was especially unique and gained major attention. Tactics included billboards, posters, direct mail, print ads, and social media.

The Results


Increase in ER patient volume YOY


Increase in ER reservations


of online check-ins came from 1st-time visitors

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This is my favorite campaign for the hospital. Not just because it increased our ER reservations, but people still talk about this campaign!
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