WellStar North Fulton Hospital was experiencing an overall loss in ER patient volume. They launched a new reservations system enabling patients to instantly make an ER appointment and wait at home with non-life threatening emergencies. This new reservation system could directly help increase patient volume, but there was a lack of awareness.
We used a light-hearted approach to communicate the wide variety of ailments that could send a person to the ER. Using bold brand colors and iconography, the campaign was especially unique and gained major attention. Tactics included billboards, posters, direct mail, print ads, and social media.