Case Study - TELLING YOUR STORY IN AN UNEXPECTED WAY

Unique creative approach leads to increase in market share.

The Challenge

As the most preferred hospital in the market, SwedishAmerican found competitors launching big campaigns to steal market share in multiple service lines — women’s health being #1. The hospital’s marketing team wanted an unique way to market the hospital that would retain market share, get attention, and bring a smile to the community.

The Solution

Marbury Creative Group used our “Kids Tell it Better®” method of producing simple, yet compelling commercials with children, discussing all they know about healthcare in a fun and engaging way. Assets were re-purposed to extend across digital, social, print, and outdoor tactics for a fully-integrated campaign.

The Results

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14

Addy Awards and 5 Telly Awards

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5%

Increase in Market Share to remain #1 in Preference

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14%

Increase in deliveries YOY

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We were just hoping to retain market share with a new competitor coming into the space. We could never imagine that we would actually increase it for other services areas. This was a wildly successful campaign across the board.
VP OF MARKETING
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