Pop tart Marketing Minute

Home Sweet Home

After a long day of running, running as fast as you can, what could be better than a house of gingerbread, man? Kellogg’s has thrown their chef hat in the real estate ring by listing a gingerbread house put together with Pop-Tarts on Zillow. Centered around the holiday tradition of making gingerbread houses, Gingerbread Pop-Tarts return to shelves in nine newly printed designs in an attempt to inspire a look for your very own fruit scone home. The listing for the .0006 acre-property in the foothills of the “Applefritterlachians” leads viewers to directions on how to make one for themselves, as well as a chance to win $15,000 that can be used towards a mortgage if theirs is chosen on social media. Through this positive message on a frosted foundation, both Zillow and Kellogg’s hope to raise awareness in each other’s core audiences. I will say, it could be worth the investment—small houses are extremely flippable.

Breaking News

Marbury Creative Group is joining forces with Luckie & Company, one of the top privately held marketing firms in the Southeast. Clients will continue to work with the team you’ve grown to know and love, but now we have access to specialized services for your benefit.

Skip to content