Igniting Leads for Approved Oil

As the dependable and largest provider for heating oil in Metropolitan New York, Approved Oil was on a mission to retain and grow accounts by inviting customers and prospects to “lock in” at the lowest rates during the summer. We quickly warmed up to the idea and developed three digital ads to build brand awareness for Approved Oil, move potential customers into consideration, and then motivate them to switch when they begin to feel that chill in the air. 

Making use of a custom audience, search engine marketing (SEM), keyword retargeting, and a CRM list provided by the client, we were able to prime, target, and generate new leads before the first snowflake even hit! A strong example of how a HOT offer and COOL creative can lead to incredible results!