A Hot Look for a
Hot Smoker

Kamado Joe entered the grill market as a true challenger brand — looking at innovative ways to make the experience of cooking those ribs even more enjoyable than the other guys. One big differentiator was their color: RED. We capitalized on that with simple, yet BOLD packaging that stood out, making competitors “green with envy.”

Kamado Joe Dutch Oven Box
Kamado Joe Charcoal Bag mockup
Kamado Joe user Guide Cover

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