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Kwon Pediatric Dentistry was looking for a way to not only build awareness of their practice, but speak to their brand position as a place that’s fun, and not fearful for children. We developed a billboard and digital campaign to point families to the right location — and put a smile on their faces with a bit of cute humor. Appointments and bookings rose in markets where these ran, therefore the campaign was expanded to additional markets as new locations opened.
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