Spice World is a consumer food product company specializing in garlic, ginger, and other fresh and flavorful seasonings. Although the company enjoys an 80% penetration in the retail market, there was a need to drive overall awareness of the Spice World brand. Most consumers only recognize the little blue jar or purchase unbranded fresh garlic. They have no affinity for the Spice World name. Marbury Creative Group sharpened the brand positioning, developed a creative brand platform, Time for FLAVOR, and updated the brand messaging through our Brandfluence process. In addition, Marbury developed a comprehensive marketing strategy and tactical plan which included an updated brand website, social media strategy, SEO, advertising and digital media campaign, recipe videos, and shopper promotions with the aim of driving an increase in sales.