The bright side of inflation and rising costs is that rates are also rising for savings, money markets and CDs. And those rates look pretty BIG compared to what consumers have experienced over the past several years (try .0125% for instance!).  Yes, this is a little ad with a simple message that our client wanted to get across — so we created a campaign that “Told it Better” by demonstrating our point graphically — rates so big they barely fit on (the tile, the screen, the page)…you get the idea. If you are looking for a big way to communicate a simple idea, let’s talk!