We cover a lot of marketing obscurities in these emails, so it’s with great relish that we spill the beans on a talking Peyton Manning can opener: ‘Peyton Canning’.
The football star, host, and ambassador for Bush’s® Beans, Peyton Manning, has cranked out a limited-edition can opener encouraging users to eat more beans with a twist on the traditional. Complete with a football-shaped crank and a button that voices sweet lentil nothings from Manning himself, this goofy gadget is hoping to inspire game day cooking as championship games heat up.
Brands utilizing celebrity likeness have proven time and again to be a successful strategy, but it’s made all the more interesting to see excitement for an item we all have hiding in a crowded kitchen drawer. Five thousand comical can openers were made available for free to bean aficionados, which ran out of stock almost immediately—going to show how a little creative humor can turn into engagement.
Who knew there were so many fans of opening cans?
